The FAIRshare project has two main objectives. Firstly, to develop an open inventory of the digital tools and services in use internationally, which will be available to all advisors. Secondly, to create a ‘living lab’ which empowers advisors from across the EU to engage and interact with the online inventory. The FAIRshare will fund 40 different advisory cases that will enable advisors to address the challenge of embedding digital tools in different advisory and farming contexts across the EU. Special focus will be on co-designing powerful communication and engagement approaches for advisors to advocate and inspire their peers and farmer clients, driving a stronger network for the wider and better use of digital tools.